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1 maart 2023

OBEY x Helinox

The new OBEY x Helinox collection is out now and has a message to bring.

The OBEY campaign can be explained as an experiment in phenomenology. The first aim of phenomenology is to re-awaken a sense of wonder about one's environment. The OBEY campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings.


Because people are not used to seeing advertisements or propaganda for which the motivate is not obvious, frequent and novel encounters with OBEY propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. To catalyze a thoughtful dialogue deconstructing the process of image absorption is the ultimate goals. All in the name of fun and observation.

The medium is the message.

OBEY x Helinox is now available at Funkie House. Check out all items below.

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