Spring Summer '26 Editorial
For this year's Spring/Summer editorial, we took the funkie out of Funkie House. Hotel Not Hotel goes beyond the norms, challenging perceptions, and reflecting the current streetwear landscape.
To embrace the new season, we play with vibrant colors, effortless layering and striking contrasts. Bringing together your favorite brands, soft tones are emphasised, foreshadowing the light of the days ahead. It’s an effortless mix: easy, expressive, and just a little offbeat.
This season is all about staples that do the most without trying. Think timeless denim shorts and jackets, light knits, and those finishing touches that pull everything together.
We dive straight into the first scene, the pool, with our models Alejandra and Steven. 50 shades of blue enter the setting, capturing the feeling of summer.
Wearing Obey pieces, they move through the space with a playful energy, turning the poolside into their own. It’s light, a little unexpected, and exactly where the season begins.
Alejandra is wearing blue Obey Bounds Mesh Stripe Short, paired with Obey Stripe Longsleeves. To add contrast, she layers the Obey black Relay Mock Neck in black tones, the perfect balance for summer.
Styled with the Hillary Black Vagabond Shoemakers and the F250 Sonny Freitag Bag in blue, perfectly unique for every occasion.
Steven is wearing the Obey Practice Windbreaker jacket in plaid multi tones for those cooler spring days, paired with black Dickies shorts.
No outfit is complete without the right accessories. Steven sports a black Gramicci Japan Field sacoche, ideal for your everyday essentials. Tied together by a Visit Tizzano cap, made for every destination. He finishes the look with a statement, black and white Old Skool Vans, paired with Funkie socks.
Surrounded by deep greens, both models step into their summer looks. Steven goes for a full Obey outfit, wearing the Abel Polo sweater paired with birch-toned Classic Baggy Denim. The look is styled with a brown Visit Cap, the Sainte-Marguerite-sur-Mer, and Kleman Noir shoes, adding an elegant touch to the look. The shale Carhartt WIP Essentials bag is a must when it comes to mixing streetwear with sophisticated.
Alejandra wears the MbyM short sleeved blouse with puff sleeves, paired with a matching sugar MbyM scarf , Carhartt WIP shorts and Carhartt Belmar Jacket. Details come through in the Komono sunglasses, a collection full of bright colors, fun prints and good quality.
The plum Silfen bag and belt worn crossbody combines practicality with style. Finished with Salomon XT-Whisper Embroidery shoes, the perfect lightweight soles built for movement, supporting you through every step.
We couldn't leave the red backdrop out of Spring/Summer Editorial. Contrasted by soft beige tones, the looks come together in a clean and cohesive way.
Alejandra styles the MbyM leather jacket with a brown cardigan in soft rib knit, paired with Dr.Denim Bree shorts. It wouldn't be a summer look, without flip-flops. Alejandra wears the chocolate Vagabond Izzy, a must for warm spring and summer days. The outfit is completed with a Silfen Iris tiramisu bag - the cherry on top.
Steven's fit is built on the Obey Base Trucker Jacket and paired with the Carhartt WIP striped Dion Polo. Obey pants were added in the shade birch for a relaxed look, topped off with Vagabond Shoemakers, in the model Steven.
Heading into our final shots, we wanted something more playful - so we took it to the bar. Model Alejandra now wears the Carhartt WIP Dion Polo, styled with the Edwin Bonnie Pant and Gramicci Japan cap in olive.
The Laura Freitag bag is hard to miss. A one of a kind bag in black & white, that matches every outfit. Supported by Tabi Footwear, both physically and aesthetically, keeping the look light, comfy and perfect for warmer days.
Steven wears the iconic Carhartt WIP denim jacket with confidence, underneath pokes out the Edwin Ramen Pink T-Shirt in white. The Edwin Adam Short in glacier grey complements the Topologie bag with Topologie straps in the shade moss papery. Komono sunglasses and Salomon XT-6 GTX shoes add the finishing details to the outfit.
That's a wrap! Made for warmer days and everyday looks. Stay Funkie.
Credits
Photography: @ricardo.image
Creative Director & Styling: @maaikedevoss
Styling assistant: @stau.gou
Models: @alejandralmeida , @sevenopathe
Styling assistant: @elvirashumakova
Location: @hotel_not_hotel