Hoka One One (stylized as HOKA) is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009.
HOKA embraces challenges with determined optimism. They knows better is in all of us. Their goal is to inspire people to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.
Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride. Hoka believes better requires a holistic and sustainable mindset.
Hoka at Funkie House Rotterdam