Founded in 1975 by James Jannard in a garage, Oakley began by reinventing motorcycle grips with a patented material called Unobtainium. The brand revolutionized the industry in the 1980s by turning eyewear into essential sports equipment, popularized by world-class athletes like Greg LeMond. Today, Oakley is a global leader known for its "mad science" philosophy, blending futuristic design with cutting-edge innovations like Prizm™ lens technology and high-impact protection.